Design Vision
Stories are in danger of extinction. Stories and teachings that lived thousands of years are no longer repeated. And, together with these, ancestral ways of living, that coexisted with the world in a beautiful way, tend to disappear.
What if we stopped believing that everything has to be immediate? What if the future was in the past, based on the real connection with nature, respect for traditions, the value of origin, and time as a key factor that improves everything?
I do want to save those stories, and those worlds that have precious and unique ways of telling and, above all, of seeing the world.
That’s design for me: beauty, identity, art and work. An opportunity, not to change the world, but to leave it as it was.
The reason for the existence of design is to be part of beauty.
Serena Martin